"We've never lived in an age where fashion is so changeable and democratised - this age of consumption makes vintage all the more precious." Pnina felt that vintage is surrounded by the magic of chance - to find with a really great vintage piece is a serendipitous event in itself. How did this piece come to find you? Did someone fall in love wearing this?

Once we were well fed and whipped into a nostalgic frenzy by Pnina's anecdotes, we got down to brass tacks - how do we get involved?

The main event is to take place during the first weekend of June 2015, at The Forum Company in Constantia - but first, they need a hand from anyone looking to purge themselves of any gently worn fashion taking up space at the back of their wardrobes. (If only to make space for new things!)

Prints are making a real splash, and florals aren't just being reserved for women anymore.  What's nice is that if you're not a full male fashionista, the huge number of printed accessories for men are available that allow you to dip your toes into the trends.  For example, printed bow ties, as well as a massive growth in the popularity of printed, quirky socks.

Statement shoes also seem to be making appearances everywhere - the printed trend also comes into play here, but for the more reserved guy even just brightly coloured sneakers are all over the place.  Coming into play here as well is a trend that is becoming huge across all spheres of influence, not just mens fashion - being able to customise your shoes or sunglasses and own once off items in a world surrounded by mass production is very appealing. For example, one of our sellers, Eish Hade allows you to customise your sneakers. (Also reflective of the continued world wide rise of "craft")

We were greeted by a rainbow world of beautiful patterns and toasted cheese sammiches - it's always so amazing to see the work that goes into the amazing products that we're lucky enough to be exposed to. It's something really special.

And naturally we both walked out with newly purchased goodies!

Original piece found here.

1. Pearls darling. Be your most grown up self with a pearly something that will stay with you for life, and can be passed down to your future offspring. I'm personally not a "string of pearls" kinda gal, so I would go for a pretty ring or pair of earrings. They feel a little fresher and younger to me, but still classic and elegant.
- Pearl ring by Muchi Galoosh
- Vintage earrings by Civetta Spark

2. A classic trench. Most mags and woman who don't mess toothpaste/gravy/coffee on themselves will tell you to go for a camel or tan coloured trench. They're really beautiful, but it's probably safer to go for one of the other classic colours if you're klutzy - navy or black for me thanks!
- Winter Coat by Lo

3. Statement sunnies. Guys. I love you. But those free oversized sunglasses you got for in the December issue of your favourite magazine two years ago is just not a thing. As a GIGANTICALLY blind, light sensitive human, I place a lot of value of stuff that takes care of your peepers. And looks hawt. Naturally.
- "The Hill" sunglasses by Kraft Eyewear

4. A Little Black Dress. Obvs. You've had a fat day, your heart has been broken by some jerk, or you have a hot date - nothing will lift your spirits and self esteem like an LBD. Thousands, nay, surely millions of woman, fashion editors and stylists can't be wrong. We all need THAT dress that you can fling on and feel like an instant glamazon.
- Nirvana Dress by Mareth Colleen

5. A crisp white button down shirt. Dress it up with heels and sparkly thangs, dress it down with jeans and flats, look every inch the lady any which way.
- Audrey Shirt by Georgie.B

1. Hel”Lo” Zani! Tell us a little about yourself.
   I’m a compulsive maker of things, always have been, and used to drive my mother nuts as a child with impulsive projects which often involved a big mess. But I get a lot of satisfaction from my work because fashion is ever evolving and all about self expression. I guess it was a match made in heaven.
2. You must have had some of the best dressed Barbies in town! So, you knew you wanted to do this ever since you were a kid?
   I always knew that I wanted to build something really big, and in 2011 I realised that something big was my own small business. I have deep roots in the so-called creative industry and have always yearned for a career which would satisfy both my artistic needs and my suppressed inner geek. Lo was the inevitable result and I hope to grow this little fashion business into a viable contributor to the South African economy.
3. That’s a philosophy we really love. And you? What sort of things do you “Lo”ve?
   I LOve my inner geek because she has taught me a lot myself and what I am capable of.
   I LOve when people use their brains to help other people.
   And I really really really LOve Hello Pretty :)
4. Aw, shucks, you’re gonna make us blush! Speaking of Hello Pretty, tell us about the “Lo”vely things we can find in your store?
   I always say to people that I want to make that one item of clothing that has been in your cupboard for years. That go-to item, that just seems to be perfect for every occasion. You know, the one that you have worn to death…The one with the holes and stains which was demoted to home-wear two years ago but you still LOve it too much to let it go (and let’s face it you still wear it out every now and then). I hope to make clothes with longevity and clothes that women LOve to wear.
5. Ah, going out in jammies - one of our guilty pleasures. What’s yours?
   Gettin my NAILZ DID with my friend Wendz! DUH :) The more glitter the better. Hehehe.

We also love gettin’ our nails did! (Even Scott, although he won’t admit it.) For her stunning S/S line and even more pretty things, check out Lo’s Hello Pretty store, and get in touch on Facebook and Twitter.

Not only are they brilliant and massively qualified - they are extremely generous with their time, knowledge and experience, and even equipment  - they actively champion young industry people and help where ever they can.