Hello Pretty is Winding Down

After more than ten fulfilling, magical years beginning in the good old days of 2012, Hello Pretty is retiring and heading off to the beach with a drink with a tiny umbrella.

Read our goodbye letter

SAFW

Lo's Spring/Summer 2014-15 collection at #MBFWCT

Lo's Spring/Summer collection 2014-15 at #MBFWCT

We were like proud aunties the day the invitation to the Lo 2014-15 Spring/Summer collection at MBFWCT arrived in our inboxes - we get so warm and fuzzy when awesome things happen to our designers!

So when the day rolled round we tarted up in our best cerise pink lipstick and gold leather pencil skirts and made our way to the CTICC - and I have to say, CTICC, you clean up nice.

Lo's Spring/Summer collection 2014-15 at #MBFWCT
Lo's Spring/Summer collection 2014-15 at #MBFWCT

What was just as awesome is that on arrival we ran into one of our favourite photographic fundi duo's, The Dollie House - don't they look fabulous?

(And then there's a gratuitous photo of hundreds of Philippe Starck Louis Ghost Chair replicas, because *swoon.*)

Lo's Spring/Summer collection 2014-15 at #MBFWCT
Lo's Spring/Summer collection 2014-15 at #MBFWCT
Lo's Spring/Summer collection 2014-15 at #MBFWCT

*Photos by Simon Deiner / SDR Photo

We were blown away once the show started, and were *those* people in amongst the fab fashionistas who were whooping and whistling like lunatics.

I do love a good scalloped edge, and enjoyed seeing it as a repeated motif throughout the show - the clothes were fresh and easy to wear with a sporty edge. There was one Little Red Dress that was practically screaming my name from the runway! The clean, linear elements that are Lo's signature were complimented with really fun prints, that made me long for poolside Summer sundowners.

Lo's Spring/Summer collection 2014-15 at #MBFWCT

There she is! We scooped her up for a glass of bubbly afterwards to celebrate - well done Elzanne! We're so proud of you and your collection. Upwards and onwards!

Oh yes, and you can (and should) totally visit the Lo Hello Pretty store right over here.

Some SA Fashion Week popup photos

One of Team HP’s favourite things about doing what we do is that it puts us in touch with so many amazing creative people from around the country. And after the SAFW Pop Up Shop, we can confirm that Pretoria is no exception. We were lucky enough to be able to invite some guests to the launch party, and our friends from the I Love Pretoria blog came out to enjoy the evening with us. The lovely Nadine from ILP took some stunning shots of the crowd and the fashion on display. There was bubbly, stylish people, and an all-around great vibe. Not bad, Pretoria. Not bad at all. 

If you want the skinny on what’s happening in PTA, I Love Pretoria has got it. The two lovely lasses who run it are both designers and photographers, so they have a keen eye for pretty things - no wonder we like them! You can also find them on Twitter and Facebook.

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