Hello Pretty is Winding Down

After more than ten fulfilling, magical years beginning in the good old days of 2012, Hello Pretty is retiring and heading off to the beach with a drink with a tiny umbrella.

Read our goodbye letter

The smell of books

Attention all bibliophiles! You too can now smell of freshly printed books, thanks to a new fragrance collaboration between Geza Schoen, Gerhard Steidl and Wallpaper* magazine (of which I am a huge fan!).

It is called Paper Passion, and Steidl did the incredible packaging together with Karl Lagerfeld. In the front of the packaging book you’ll find short essays talking about  paper, and they’re written by Lagerfeld, Schoen, Günter Grass, and Tony Chambers who is the editor-in-chief at Wallpaper*.

Read more about it on Steidl’s website and on Wallpaper*.

Karl Lagerfeld
Perfume
Packaging
Design
Fragrance
Paper

Posted by Sam on 23 Aug 2012

Hello Pretty co-founder. Curiouser and curiouser. Drupal girl with the itchiest feet you ever saw. Looks like one of those rap guys' girlfriends.