Hello Pretty is Winding Down

After more than ten fulfilling, magical years beginning in the good old days of 2012, Hello Pretty is retiring and heading off to the beach with a drink with a tiny umbrella.

Read our goodbye letter

Pretties in the inAWE Residency Programme

Pretties in the inAWE Residency Programme - with hellopretty.co.za

One of the World Design Capital projects we've been keeping a close eye on is the Between 10and5 and InAWE Stays' collaboration, creating the InAWE Residency.

The intention was that from May to September, eight Cape Town-based creatives were invited to spend a week to ten days at the very beautiful InAWE Stays, and to reflect on their surroundings, creating an artwork inspired by the Mother City.

It's enough to make you feel downright warm and fuzzy inside - all proud and mama bear-like, to think we have such incredible talent representing us on an international stage. And what brought this project even closer to our proud little hearts was that two of our very own sellers were involved - Laura Windvogel (aka Lady $kollie) and Ed Suter got stuck in and made some very awesome art.

First up, Lady $kollie: according to her write up on Between 10 and 5, Laura was inspired by van Gogh’s ‘Starry Night,’ and as a result deviated from her colourful and fruity paintings - the end result was an abstract landscape of Cape Town’s city lights.

Pretties in the inAWE Residency Programme - with hellopretty.co.za
Pretties in the inAWE Residency Programme - with hellopretty.co.za
Pretties in the inAWE Residency Programme - with hellopretty.co.za
Pretties in the inAWE Residency Programme - with hellopretty.co.za

Next up, Ed Suter: Ed created a photo story titled Arrivals and Departures, using Cape Town as a backdrop. He's apparently always been inspired by the energy of cities, and shot the story of a young trumpeter making the move from a small village to the Mother City using both film and digital.

"Ed, two models dressed in Bantu Wear and one assistant travelled around Mamre, Philidelphia, Elsies River and the CBD to shoot in wheat and canola fields, on an old school bus and at a block of flats, and the results are just as enchanting as the 60s jazz records that inspired this series."

Pretties in the inAWE Residency Programme - with hellopretty.co.za
Pretties in the inAWE Residency Programme - with hellopretty.co.za
Pretties in the inAWE Residency Programme - with hellopretty.co.za
Pretties in the inAWE Residency Programme - with hellopretty.co.za
Pretties in the inAWE Residency Programme - with hellopretty.co.za

This is just a teeny tiny taste of the ahMAZING work that this programme produced. Artists included Michael Chandler, Jody Paulsen, Danielle Clough, Sebastian Borckenhagen, Lucie de Moyencourt and Fort Rixon - read more about the programme on 10and5.com and join us in ruffling our feathers and puffing our chests out thanks to the crazy talent that fills this country.

AND AND AND, better yet, support them by visit their Hello Pretty stores! For Lady $kollie hop on over here, and for Ed you can head here.

Posted by Lee on 17 Oct 2014

Reading, writing, sketching, painting, making. Hopeful designer. Recent Capetonian, Durbanite at heart. Head of Strategy and Social at Hello Pretty.